GSC baseline: 2,671 impressions and 0 clicks in the supplied last-3-months export. Phase 15 uses that evidence to improve existing BOFU pages before creating new ones.
Top demand clusters
| Cluster | Impressions | Weighted position |
|---|---|---|
| assisted_living_core | 725 | 57.44 |
| newark | 333 | 61.42 |
| assisted_living_cost | 261 | 77.70 |
| other | 218 | 40.68 |
| memory_care | 203 | 16.89 |
| adult_day | 155 | 58.15 |
| near_me | 153 | 15.19 |
| edison | 78 | 63.21 |
| morristown_morris | 71 | 63.23 |
| nursing_home_cost | 43 | 82.63 |
| jersey_city | 39 | 59.77 |
| atlantic_city | 33 | 50.31 |
Top compact-keyword opportunities
| Query | Impressions | Position | Action |
|---|---|---|---|
| assisted living | 54 | 18.65 | STRENGTHEN |
| memory care near me | 47 | 15.74 | STRENGTHEN |
| assisted living facilities | 42 | 10.55 | STRENGTHEN |
| assisted living newark | 105 | 49.58 | STRENGTHEN |
| assisted living near me | 29 | 17.14 | STRENGTHEN |
| assisted living memory care near me | 28 | 14.04 | STRENGTHEN |
| memory care facilities near me | 25 | 15.20 | STRENGTHEN |
| assisted living with memory care near me | 22 | 14.36 | STRENGTHEN |
| assisted living nursing | 21 | 16.48 | STRENGTHEN |
| memory care facility near me | 27 | 20.52 | STRENGTHEN |
| assisted living and memory care near me | 17 | 13.94 | STRENGTHEN |
| assisted living facility | 41 | 9.88 | STRENGTHEN |
| assisted living homes | 16 | 19.44 | STRENGTHEN |
| assisted living services | 16 | 17.31 | STRENGTHEN |
| memory care home near me | 14 | 18.57 | STRENGTHEN |
| senior day care activities nj | 131 | 57.37 | STRENGTHEN |
| senior assisted living | 18 | 24.61 | STRENGTHEN |
| assisted living nj | 101 | 69.91 | STRENGTHEN |
| memory care newark | 28 | 45.82 | STRENGTHEN |
| assisted living in my area | 11 | 17.55 | STRENGTHEN |
| new jersey senior care | 23 | 49.91 | STRENGTHEN |
| assisted living facilities near me | 10 | 17.90 | STRENGTHEN |
| senior care jersey city nj | 18 | 47.39 | STRENGTHEN |
| assisted living edison nj | 18 | 59.28 | STRENGTHEN |
| assisted living facility near me | 11 | 22.00 | STRENGTHEN |
What Phase 15 changed
- Strengthened 12 existing pages where GSC queries already map to a valid canonical intent.
- Created exactly one new evidence-led city hub: Hoboken.
- Consolidated the stale
/cities/bergen-countypath into the proper Bergen County hub. - Did not create literal “near me” pages.
- Did not split synonyms such as “assisted living facility,” “assisted living facilities,” and “assisted living homes” into separate URLs.
- Held nursing-home-cost expansion until a current verified NJ cost source is available.
Why only one new page?
The GSC export contains many useful queries, but most map to pages already built in Phases 3–14. Creating another URL for every wording variant would turn a compact-keyword strategy into the exact thin/doorway problem Phase 14 is designed to prevent.
Evidence files
Full query action map
Opportunity list
Held/rejected queries
Cluster summary
AI visibility measurement
Track the GSC baseline and direct AI citation observations in the Phase 16 AI Visibility dashboard.
Continuous knowledge-gap remediation
Use the Phase 17 remediation engine to turn GSC demand and AI citation observations into source-backed fixes, retests and closed gaps.
Continuous operations
See the Phase 18 AI Visibility + Knowledge Operations layer for recurring GSC review, AI citation testing, source freshness, change logging and remediation governance.